This trusted financial institution is the first-ever Global Sponsor of FIFA in the banking sector
FIFA and Bank of America will work together to engage local communities and create human connections through football
The tournament will be played in 16 host cities, 11 of which are in the United States
FIFA is pleased to announce that Bank of America will be the Official Bank of the FIFA World Cup 2026™, underlining the historic partnership that demonstrates the global financial institution’s commitment to promoting health and safety, supporting excellence and connecting people and communities to make a tangible impact through the power of sport.
Through this new partnership, FIFA and Bank of America will work together to support the development of the global game and the impact of the tournament on fans of all ages, backgrounds and abilities.
Bank of America has partnerships with some of the most iconic brands in the world, who share its vision of driving development. This landmark agreement with FIFA, which runs through the end of 2026, aims to strengthen connections and leave a lasting impact in the global communities where the bank’s staff and customers live. The partnership complements Bank of America’s local and global market strategies, engaging and uniting audiences around the world in an unforgettable, connected experience that can only be achieved through live sporting events.
Celebrating the agreement, FIFA President Gianni Infantino said: “We are very excited to welcome Bank of America as a Global Sponsor of this unprecedented edition of the FIFA World Cup. Bank of America’s commitment to engaging with the local community at both the local and global levels is consistent with our goals for the tournament and beyond, and its support for FIFA internationally represents an important step for our organization as we continue to advance the game for the benefit of the world.”
As FIFA’s first-ever Global Banking Sponsor, Bank of America will leverage this opportunity to engage with local communities, with its approach to responsible development through community engagement, youth programs and financial literacy initiatives aligned with FIFA’s commitment to developing football while making a positive impact on people around the world.
“Football connects the world like no other sport,” said Brian Moynihan, Chairman and CEO of Bank of America. “The 2026 FIFA World Cup is a tremendous opportunity to celebrate the pursuit of excellence and how we serve our customers, colleagues and communities in the United States and around the world.”
The 2026 FIFA World Cup will be the largest and most innovative edition in the tournament’s history, featuring 104 matches, 48 teams from around the world, in 16 host cities in Canada, Mexico and the United States, and will be a platform for brands to showcase their global presence, with players and fans at the center of the action.
ليست هناك تعليقات:
إرسال تعليق