Doha / Private:
A group of world stars have joined forces to launch the 'Football unites the world' campaign that will run throughout the FIFA World Cup™ and show the extraordinary ability of the beautiful game to bring the world's people together.
Among the biggest names in the football world, Cristiano Ronaldo, Lionel Messi, Alisson Becker, Karim Benzema, Lucy Bronze, Giulia Gavin, Hassan Al Haydos, Robert Lewandowski, Carlyle Wade, Kaka, Neymar, Didier Drogba and Emmanuel Petit participated in the launch of videos that highlight the hope, joy and passion that are the most prominent features of the game. Popular around the world, on the eve of the start of the tournament, which will be watched by more than 5 billion people around the world.
“Football brings people together like no other, and the FIFA World Cup will be a celebration of that unity and passion for the game we love so much,” said FIFA President Gianni Infantino.
Under the banner of "Football unites the world", during the World Cup, FIFA will collaborate with a range of partners and international organizations to advance issues such as anti-discrimination, sustainability and education.
Infantino continued: “Although football should be our primary focus, the World Cup is also about values and causes that extend far beyond the pitch, and we are delighted that football stars past and present have joined us to promote and highlight these themes. , which also unites the whole world."
“The campaign aims to celebrate football and the players who entertained us with exemplary performances, but the fans are at the heart of our game. That’s why we look forward to them being part of the global celebration, and that is the purpose of our invitation to fans from all over the world to show their passion for football on social media, to give an example of how Football unites the world, added the FIFA President.
FIFA will select some of the best images that will be shown during the FIFA World Cup™, which begins on 20 November when the Qatar national team faces its Ecuadorian counterpart at Al Bayt Stadium, while the final match will be hosted by Lusail Stadium on 18 December 2022. .
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